Reporter-Chicago Business Journal
Old Style, a brew that's been a part of Chicago beer culture for well over 100 years, is introducing a "Chicago Heroes" program this month that includes a new commemorative beer can to help the neediest widows and orphans of firemen from the Chicago Fire Department.
The commemorative 16-ounce Old Style cans, emblazoned with the image of a firefighter and information about the Ende, Menzer, Walsh and Quinn Retirees' Widows' and Childrens' Assistance Fund (a mouthful indeed), will begin appearing on store shelves this month and remain there at least through December.
Proceeds from the sale of every special can (up to $20,000) will go to the Assistance Fund. A 22-year-old organization, the Assistance Fund has provided more than $10 million over the years to firefighters and their families.
Noted Pabst Brewing Chief Marketing Officer Dan McHugh: "It's important for our community and country to reflect on the everyday heroes who support us day after day, risking their lives to help keep us safe."
Old Style beer first appeared on store shelves in Chicago in 1902. The beer was quickly embraced by the city and its beer drinkers. In fact, Old Style has used the slogan "Chicago Style Is Old Style" to emphasize its close bond with the city.